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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.; Krishnan, Jayasree - In: International journal of applied business and economic … 13 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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The impact of social media ads over consumer's buying behavior for operational decisions in adverstising
Ișilay, Talay-Değirmenci; Kantarcıoğlu, Burcu - In: Public relations and advertising theories : concepts …, (pp. 331-358). 2018
Persistent link: https://www.econbiz.de/10011977794
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Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth; Naletelich, Kelly - In: Journal of business research : JBR 96 (2019), pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
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A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Pauser, Sandra; Wagner, Udo - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10012016695
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The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; … - In: Journal of business research : JBR 99 (2019), pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42
Persistent link: https://www.econbiz.de/10012025826