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Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011561967
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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - In: The journal of finance : the journal of the American … 71 (2016) 5, pp. 2371-2416
Persistent link: https://www.econbiz.de/10011562361
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How do customers digest pictorial ads from a psychological perspective?
Hashem, Tareq N. - In: Global journal of business research : GJBR 10 (2016) 4, pp. 43-54
Persistent link: https://www.econbiz.de/10011645439
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Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
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Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan; Lumpkin, James R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515