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Chintagunta, Pradeep K.; Chu, Junhong; Cebollada, Javier - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 96-114

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Chu, Junhong; Chintagunta, Pradeep K.; Cebollada, Javier - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 283-299

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Chintagunta, Pradeep K.; Chu, Junhong - In: Quantitative marketing and economics : QME 19 (2021) 1, pp. 53-92

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Chu, Junhong - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 19-35

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Sun, Li; Rajiv, Surendra; Chu, Junhong - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 261-275

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Chu, Junhong; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 870-893

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Sriram, S.; Manchanda, Puneet; Bravo, Mercedes Esteban; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 141-152

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Goh, Khim Yong; Chu, Junhong; Wu, Jing - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 34-45

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