Narrow search
Showing 1 - 10 of 72,522
Cover Image
Determinants of brand love in wine tourism
Dias, Álvaro Lopes; Sousa, Bruno; Santos, Vasco; … - In: Wine Economics and Policy 13 (2024) 1, pp. 3-15
Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the … regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the … determi-nants of brand love in wine tourism. Using survey data from wine tourists in Portugal, a structural equation modelling …
Persistent link: https://www.econbiz.de/10015056970
Cover Image
The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
Cover Image
Challenges in Italian wine routes : managing stakeholder networks
Bregoli, Ilenia; Hingley, Martin; Del Chiappa, Giacomo; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 204-224
Persistent link: https://www.econbiz.de/10011598778
Cover Image
Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
Cover Image
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Cover Image
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Cover Image
Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José; Hine, Michael J.; Rod, Michel - In: Journal of international food & agribusiness marketing … 30 (2018) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10011965775
Cover Image
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Cover Image
Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives
Challita, Sandra; Aurier, Philippe; Sentis, Patrick - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 292-307
Persistent link: https://www.econbiz.de/10012058221
Cover Image
Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …
Persistent link: https://www.econbiz.de/10012601505