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Facets of the global corporate brand
Melewar, T. C.; McCann, Christopher D. - In: Handbook of corporate communication and public …, (pp. 158-166). 2004
Persistent link: https://www.econbiz.de/10002559120
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Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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Importance of "trust factor" in corporate branding
Ghosh, Lopamudra; Roy, Subhadip - In: The IUP journal of business strategy : IJBS 8 (2011) 4, pp. 55-62
Persistent link: https://www.econbiz.de/10009425860
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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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Corporate brand reputation and brand crisis management
Greyser, Stephen A. - In: Management decision : MD 47 (2009) 4, pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
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Organizational dynamics and complexities of corporate brand building : a practice perspective
Järventie-Thesleff, Rita; Moisander, Johanna; Laine, … - In: Scandinavian journal of management 27 (2011) 2, pp. 196-204
Persistent link: https://www.econbiz.de/10009160381
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Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.; Raynard, Mia - In: Family business review : journal of the Family Firm … 24 (2011) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
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A corporate brand in the technology road-map : Sony
Otubanjo, Olutayo; Lim, Lynn - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 60-73
Persistent link: https://www.econbiz.de/10009405685
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Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik; Bahadir, S. Cem - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 456-472
Persistent link: https://www.econbiz.de/10009776506