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From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo; Sergi, Viviane; Cordelier, Benoit - In: Scandinavian journal of management 29 (2013) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
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Organisational marketing : its nature and strategic significance
Balmer, John M. T. - In: Contemporary perspectives on corporate marketing : …, (pp. 1-20). 2013
Persistent link: https://www.econbiz.de/10009782164
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009782202
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Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
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The dual opening to brand heritage in family businesses
Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
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The impact of viral marketing on corporate brand reputation
Lekhanya, Lawrence Mpele - In: International business and economics research journal 13 (2014) 2, pp. 213-229
Persistent link: https://www.econbiz.de/10010362836
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Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara; Roper, Stuart - In: The journal of product & brand management 22 (2013) 7, pp. 491-501
Persistent link: https://www.econbiz.de/10010225090