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"No saints", "no sinners" : corporate social responsibility impact on occupational embeddedness and corporate brand trust with extrinsic motivation as a moderating construct
Boadi, Evans Asante; Xu, Yongan; Bosompem, Josephine; … - In: European journal of international management : EJIM 22 (2024) 1, pp. 124-144
Persistent link: https://www.econbiz.de/10014513938
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The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 23 (2016) 1, pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
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The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
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Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete; Igbudu, Nicholas; Popoola, Temitope; … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
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The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie; Abid-Dupont, Marie-Aude; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun; Kaplanidou, Kyriaki - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
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Economic impact of corporate foundations : an event analysis approach
Monfort, Abel; Villagra, Nuria; Sanchez, Joaquin - In: Journal of business research : JBR 122 (2021), pp. 159-170
Persistent link: https://www.econbiz.de/10012420356