Narrow search
Showing 81 - 90 of 60,861
Cover Image
Skizzen zu einem repuations-zentrierten Controlling des Corporate Brand Management (CBM)
Wiedmann, Klaus-Peter - 2013
Persistent link: https://www.econbiz.de/10010339976
Cover Image
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609
Cover Image
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Cover Image
Employee and corporate branding : antecedents of change management
Amoako, George Kofi; Adjaison, Geoffrey Kwasi; … - In: International journal of globalisation and small … 7 (2015) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10011441918
Cover Image
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela - In: The journal of product & brand management 24 (2015) 5, pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Cover Image
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.; Chen, Weifeng - In: The journal of product & brand management 25 (2016) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Cover Image
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Cover Image
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Cover Image
Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.; Venter, Peet - In: The journal of brand management : an international journal 23 (2016) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
Cover Image
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats; Greyser, Stephen A. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 89-117
Persistent link: https://www.econbiz.de/10011482901