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Advance selling theory

Xie, Jinhong; Shugan, Steven M. - In: Handbook of pricing research in marketing, (pp. 451-476). 2009

Persistent link: https://www.econbiz.de/10003819767

MARKETING - Advance Selling for Services

Shugan, Steven M.; Xie, Jinhong - In: California management review : CMR 46 (2004) 3, pp. 37-54

Persistent link: https://www.econbiz.de/10006609928

F INFORMATION COMMERCE & TECHNOLOGY - Electronic tickets, smart cards, and online prepayments: When and how to advance sell

Xie, Jinhong; Shugan, Steven M. - In: Operations research, Management science : OR MS ; the … 42 (2002) 4, pp. 447-450

Persistent link: https://www.econbiz.de/10006508756

Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell - Nearly double your profits with advance selling without hurting buyers and without capacity...

Xie, Jinhong; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 219-243

Persistent link: https://www.econbiz.de/10006899807

Advance-selling as a competitive marketing tool

Shugan, Steven M.; Xie, Jinhong - In: International journal of research in marketing : IJRM ; … 22 (2005) 3, pp. 351

Persistent link: https://www.econbiz.de/10006160040

Advanced Selling Strategies with Competition

Shugan, Steven M.; Xie, Jinhong - 2002

With advancement in new technologies (specifically, Internet and Smartcard technology), small service providers can develop the capability to implement complex pricing strategies, previously enjoyed by only large service providers. Advance selling is one of those strategies. This paper...

Persistent link: https://www.econbiz.de/10014116880

Product assortment in a triopoly

Shugan, Steven M. - In: Management science : journal of the Institute for … 35 (1989) 3, pp. 304-320

Persistent link: https://www.econbiz.de/10001063825

Implicit understandings in channels of distribution

Shugan, Steven M. - In: Management science : journal of the Institute for … 31 (1985) 4, pp. 435-460

Persistent link: https://www.econbiz.de/10001015684

Estimating brand positioning maps using supermarket scanning data

Shugan, Steven M. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10001020986

Strategic use of product enhancements : upgrades, add-ons, extras, and accessories

Shugan, Steven M. - In: Handbook of research on new product development, (pp. 207-226). 2019

Persistent link: https://www.econbiz.de/10012125129

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