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What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis

Nikhashemi, S. R.; Naser Valaei - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 302-327

Persistent link: https://www.econbiz.de/10011820616

Attitude and loyalty to two brands of beer of the same producer

Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69

Persistent link: https://www.econbiz.de/10011866201

The moderator role of brand awareness and brand loyalty on consumers' online impulse buying behavior

Yiğit, Melis Kaytaz; Tığlı, Mehmet - 2018

Persistent link: https://www.econbiz.de/10011883916

Investigating the effect of brand identity and character on brand loyalty of football team fans

Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115

Persistent link: https://www.econbiz.de/10011884677

The path to brand loyalty in the beer market

Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10011859205

The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review

Ikramuddin; Adam, Muhammad; Sofyan, Hizir; Faisal - In: Expert journal of marketing 5 (2017) 2, pp. 72-77

The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of various factors related to the perception of value,...

Persistent link: https://www.econbiz.de/10011863299

Tie the knot : building stronger consumers' attachment toward a brand

Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240

Persistent link: https://www.econbiz.de/10011894545

Measuring brand loyalty of coffee shop visitors in Jakarta

Suhud, Usep; Puter, Cattleya Dewi; Wibowo, Setyo Ferry - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 1, pp. 28-39

Persistent link: https://www.econbiz.de/10011915553

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364

Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective

Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513

Persistent link: https://www.econbiz.de/10011919919