We study the relationship between pricing and advertising decisions in a distribution channel where national brands are … marketplace. In particular, we find that advertising that expands the national brands' sales gives pricing power to manufacturers … competing with a private label. We solve a three-stage game-theoretic model where the national brands compete on advertising and …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …

readily and in a manner hitherto impossible. Underpinning these interactions, auction pricing mechanisms have enabled … Sponsored Search Advertising,'' investigates sponsored search advertising auctions, a novel approach that allocates premium … advertising space to advertisers at popular websites, such as search engines. Because sponsored search advertising targets …

Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local … level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was …