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Cause-Related Marketing
Kienzle, Stephanie; Rennhak, Carsten; Nufer, Gerd - In: Kommunikationspolitik im 21. Jahrhundert, (pp. 101-126). 2010
Persistent link: https://www.econbiz.de/10008780531
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia - 2010
Persistent link: https://www.econbiz.de/10008823291
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Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey - 2011
Persistent link: https://www.econbiz.de/10008824208
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.; Yan, Ruoh-nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Mechanism of power and action for cause-related marketing : perspectives of enterprise and non-profit organizations
Du, Lanying; Hou, Jundong; Huang, Yupeng - In: Baltic journal of management 3 (2008) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10003697804
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Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D. - In: Journal of retailing 83 (2007) 4, pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
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The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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The cause manifesto
Ferguson, Rick; Goldman, Sharon M. - In: The journal of consumer marketing 27 (2010) 2/3, pp. 283-287
Persistent link: https://www.econbiz.de/10003987509