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Gedenk, Karen
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Ebeling, Peter
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Heerde, Harald J. van
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Malik, Garima
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Ailawadi, Kusum L.
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Kind, Hans Jarle
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Lang, Ewald
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Mullin, Roddy
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Sinitsyn, Maxim
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7
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7
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Breugelmans, Els
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7
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7
Liu, Gordon
7
Malshe, Avinash
7
Monroe, Kent B.
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Babutsidze, Zakaria
6
Bae, Mikyeung
6
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Borle, Sharad
6
Chandon, Pierre
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8
National Bureau of Economic Research
7
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Springer Fachmedien Wiesbaden
5
Agricultural and Applied Economics Association - AAEA
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
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Bundesverband Druck und Medien
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CESifo
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Center for Economic Research <Tilburg>
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Journal of business research : JBR
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71
Journal of retailing
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Journal of promotion management : JPM
46
Journal of marketing research : JMR
41
Marketing Science
30
Journal of marketing
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Psychology & marketing
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Marketing letters : a journal of research in marketing
26
International review on public and non-profit marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : innovations in planning and applied research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing communications
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Journal of the Academy of Marketing Science
21
SpringerLink / Bücher
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European journal of marketing : EJM
20
European journal of operational research : EJOR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
The international review of retail, distribution and consumer research
16
International journal of retail & distribution management
15
European Journal of Marketing
14
International journal of hospitality management
14
International journal of production economics
14
Journal of Product & Brand Management
14
Journal of business ethics : JOBE
14
Journal of consumer behaviour : an international research review
14
The journal of consumer marketing
14
Journal of Consumer Marketing
13
The journal of product & brand management
13
Quantitative marketing and economics : QME
12
Journal of nonprofit & public sector marketing
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Asia Pacific journal of marketing and logistics
10
Discussion Paper / Tilburg University, Center for Economic Research
10
Information systems research : ISR
10
International journal of advertising : the review of marketing communications
10
International journal of market research
10
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
281
Other ZBW resources
117
EconStor
49
BASE
24
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51
Dark souveniring : just a souvenir or something more complex
Dresler, Emma
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2114-2134
Persistent link: https://www.econbiz.de/10014234303
Saved in:
52
Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah
;
Marhana Mohamed Anuar
;
Mohd Rafi Yaacob
- In:
Journal for global business advancement : JGBA
14
(
2021
)
5
,
pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
Saved in:
53
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
54
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
55
CRM purchase intention in the context of green products : exploring CSR, cause involvement and donation magnitude
Upadhyay, Neha
- In:
International journal of green economics : IJGE
16
(
2022
)
4
,
pp. 423-438
Persistent link: https://www.econbiz.de/10014312336
Saved in:
56
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
57
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
Saved in:
58
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
59
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
60
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
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