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Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc; Walliser, Björn; Kacha, Mathieu - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 259-281
Persistent link: https://www.econbiz.de/10009154738
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From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian; Russell, Cristel Antonia - In: Journal of marketing communications 18 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
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The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen; Oppewal, Harmen - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
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The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian; Redker, Christopher; Gibson, Bryan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
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How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin; Naik, Prasad A. - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Perception of humour banner advertising : a conceptual framework
Makienko, Igor - In: International journal of internet marketing and … 8 (2013/14) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10011316779
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The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Mostafa, Mohamed M. - In: Journal of marketing communications 19 (2013) 5, pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
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Morphing banner advertising
Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750