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Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne; Zhu, Xiajing; Yuan, Yige; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
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Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
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Message framing and regulatory focus effects on destination image formation
Zhang, Meng; Zhang, Guang-yu; Gursoy, Dogan; Fu, Xiao-rong - In: Tourism management : research, policies, practice 69 (2018), pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
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Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov - 2017
Persistent link: https://www.econbiz.de/10011634723
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Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan; Kidwell, Blair; Hardesty, David M. - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
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The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of retailing and consumer services 44 (2018), pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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Developing a sequential framework for nostalgia deployment : the Indian context
Jain, Varsha; Chandani, Komal; Ganesh, B. E. - In: Middle East journal of management : MEJM 3 (2016) 3, pp. 244-265
Persistent link: https://www.econbiz.de/10011636898