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The effect of private brands on leveraging service quality and satisfaction

Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: Services marketing quarterly 35 (2014) 3, pp. 222-235

Persistent link: https://www.econbiz.de/10010401580

Assessing the brand position of Danish kros

Johns, Nick; Gyimóthy, Szilvia - In: Journal of vacation marketing : an international journal 14 (2008) 3, pp. 267-281

Persistent link: https://www.econbiz.de/10003745608

Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?

Kang, Juhee; Tang, Liang; Fiore, Ann M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1662-1684

Persistent link: https://www.econbiz.de/10011477045

Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants

Lu, Allan Cheng Chieh; Gursoy, Dogan; Lu, Carol Yirong - In: International journal of hospitality management 50 (2015), pp. 36-45

Persistent link: https://www.econbiz.de/10011387951

Consumer-based chain restaurant brand equity, brand reputation, and brand trust

Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93

Persistent link: https://www.econbiz.de/10011387992

Factors determining George Town as a city of gastronomy

Khoo, Suet Leng; Badarulzaman, Nurwati - In: Tourism planning & development 11 (2014) 4, pp. 371-386

Persistent link: https://www.econbiz.de/10010391561

Changes in the effect of credence cues on restaurant delivery service under different health risks

Kim, Jewoo; Kim, Jaewook; Wang, Yiqi - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 737-758

Persistent link: https://www.econbiz.de/10013164497

Factors Affecting Brand Loyalty : A Perspective of Fast Food Restaurants

Rehman, Abdul - 2019

Building brand loyalty has become more crucial, yet more complex to achieve in today's age of immense competition. The paper discusses the brand loyalty as it is becoming an important element for gaining competitive advantage. The study looks into different key factors affecting brand loyalty in...

Persistent link: https://www.econbiz.de/10012858547

Does brand love matter to casual restaurants? : a multi-group path analysis

Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654

Persistent link: https://www.econbiz.de/10012549290

Local brand franchise competition in the disruption era

Subawa, N. S.; Widhiasthini, N. W.; Permatasari, N. P. I. - In: International journal of productivity and quality … 31 (2020) 4, pp. 445-460

Persistent link: https://www.econbiz.de/10012516369

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