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Societal marketing and morality
Crane, Andrew; Desmond, John - 2009
Persistent link: https://www.econbiz.de/10003832347
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2009
Persistent link: https://www.econbiz.de/10003832548
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Market feminism : the case for a paradigm shift
Scott, Linda - 2009
Persistent link: https://www.econbiz.de/10003832562
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Wholesaling, the role of the middleman and marketing costs : some forgotten concepts in marketing thought
Tamilia, Robert; Charlebois, Sylvain - In: Journal of management research 1 (2009) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10003914670
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Hollander's doctoral seminar in the history of marketing thought
Jones, D. G. Brian; Keep, William - In: Journal of historical research in marketing 1 (2009) 1, pp. 151-164
Persistent link: https://www.econbiz.de/10003915767
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Editing The History of Marketing Thought
Tadajewski, Mark - In: Journal of historical research in marketing 1 (2009) 2, pp. 318-329
Persistent link: https://www.econbiz.de/10003917549
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Reflections on The History of Marketing Thought
Shaw, Eric H. - In: Journal of historical research in marketing 1 (2009) 2, pp. 330-345
Persistent link: https://www.econbiz.de/10003917550
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An overview of The History of Marketing Thought
Tamilia, Robert D. - In: Journal of historical research in marketing 1 (2009) 2, pp. 346-360
Persistent link: https://www.econbiz.de/10003917554
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The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian; Pels, Jaqueline; Saren, Michael - In: The SAGE handbook of marketing theory, (pp. 151-173). 2010
Persistent link: https://www.econbiz.de/10003923114
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Reflections on the history of marketing thought and theory development
Tamilia, Robert D. - In: Marketing theory 11 (2011) 4, pp. 507-512
Persistent link: https://www.econbiz.de/10009419168