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Persistent link: https://www.econbiz.de/10014450569

Community orientation : an overlooked pillar of market-oriented higher education institutions

El Alfy, Shahira - In: Journal of marketing for higher education 33 (2023) 2, pp. 182-204

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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention

Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859

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Der Kommunikationsprozess zwischen Verwaltung und Bürgern : Typisierungen, Charakteristika, Auswirkungen auf die Modellierung von Kommunikationsangeboten

Franz, Arne - 2004

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The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480

The Symphony of Southeast Texas In 2015 : a regional orchestra navigating new horizons

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Factors influencing college students' choice of a charity sport event

Won, Doyeon; Park, Meungguk; Lee, Young-Joo - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 41-54

Persistent link: https://www.econbiz.de/10010406127

Rethinking the relationship between social/nonprofit marketing and commercial marketing

Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41

Persistent link: https://www.econbiz.de/10009565310

The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap

Wymer, Walter; Boenigk, Silke; Möhlmann, Mareike - In: Journal of nonprofit & public sector marketing 27 (2015) 2, pp. 117-134

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Lookalike targeting on others' journeys: brand versus performance marketing

Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021

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