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Seoul city branding : the case...
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51
Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
2
,
pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
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52
Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano
;
Ford, John B.
;
Purwanegara, Mustika Sufiati
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10009754568
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53
E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
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54
Hosting the Olympics : a city's make-or-break impression
Herstein, Ram
;
Berger, Ron
- In:
Journal of business strategy
34
(
2013
)
5
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pp. 54-59
Persistent link: https://www.econbiz.de/10010227947
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55
Understanding the city brand in the regional tourism market among college students
Huang, Chenchen
;
Oh, Keunyoung
;
Zhang, Qiongyao
;
Choi, …
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
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pp. 662-671
Persistent link: https://www.econbiz.de/10010246317
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56
Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea
;
Brorström, Sara
- In:
The marketing review
13
(
2013
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
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57
How can mega events and ecological orientation improve city brand attitudes?
Marin-Aguilar, Jose T.
;
Vila-López, Natalia
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 629-652
Persistent link: https://www.econbiz.de/10010387382
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58
Stadtslogans zur Umsetzung der Markenidentität von Städten : eine theoretisch-konzeptionelle und empirische Untersuchung
Radtke, Bernd
-
2013
Persistent link: https://www.econbiz.de/10009789095
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59
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
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60
Case study : the impact of organizing the George Enescu International Festival on the branding and promotion of Bucharest city
Alexe, Florin-Alexandru
;
Ţapardel, Ana-Claudia
- In:
International journal of economics, finance and …
1
(
2013
)
5
,
pp. 241-246
Persistent link: https://www.econbiz.de/10010341556
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