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Reputation warfare
Gaines-Ross, Leslie - In: Harvard business review : HBR 88 (2010) 12, pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
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The Wiki factor : a study of reputation management
DiStaso, Marcia Watson; Messner, Marcus; Stacks, Don W. - In: New media and public relations, (pp. 121-133). 2007
Persistent link: https://www.econbiz.de/10003553365
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The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.; Nowlin, Edward L.; Ang, Tyson - In: Journal of marketing theory and practice 24 (2016) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
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Corporate reputation and social media : a game theory approach
Warin, Thierry; Marcellis-Warin, Nathalie de; Sanger, … - In: International journal of economics and business research 9 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011332925
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Corporate Twitter channels : the impact of engagement and informedness on corporate reputation
Li, Ting; Berens, Guido A. J. M.; Maertelaere, Maikel de - In: International journal of electronic commerce : IJEC 18 (2013/14) 2, pp. 97-125
Persistent link: https://www.econbiz.de/10010247637
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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Communication strategies for reputation management of the company
Dimitrova, Yanica Petkova - In: Revista română de economie 43 (2016) 2, pp. 5-13
Persistent link: https://www.econbiz.de/10011546136
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Does firms' dissemination of corporate social responsibility information through Facebook matter for corporate reputation?
Maniora, Janine; Pott, Christiane - In: Journal of international accounting research 19 (2020) 2, pp. 167-196
Persistent link: https://www.econbiz.de/10012384888
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Corporate reputation on mass media, public opinion, and YouTube: examining the factors influencing reputation of Fortune 500 companies
Meadows, Cui Zhang; Meadows, Charles W., III - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10011602604
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Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634