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124
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114
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114
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107
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100
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98
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94
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93
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91
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87
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85
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83
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82
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82
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81
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80
Lyons, Sean
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80
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78
Madden, David
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76
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72
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70
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567
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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156
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IZA Discussion Paper
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EconStor
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BASE
112
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83
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Showing
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10
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105,222
Sort
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date (oldest first)
1
Exploring management perspectives of branding in service SMEs
Horan, Gillian
;
O'Dwyer, Michele
;
Tiernan, Siobhan
- In:
The journal of services marketing
25
(
2011
)
2
,
pp. 114-121
Persistent link: https://www.econbiz.de/10009230980
Saved in:
2
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
3
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
4
Service branding : the role of innovative brand leadership
Skaalsvik, Hugo
;
Olsen, Bjørn
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 55-66
Persistent link: https://www.econbiz.de/10010511546
Saved in:
5
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
6
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
7
Die zunehmende Bedeutung von Dienstleistungsmarken
Bruhn, Manfred
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 213-225)
.
2001
Persistent link: https://www.econbiz.de/10001572317
Saved in:
8
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
9
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
10
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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