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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T. C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
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Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T.C.; Gupta, Suraksha - In: Journal of Business Research 67 (2014) 11, pp. 2269-2281
This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate...
Persistent link: https://www.econbiz.de/10010906706
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Transfer of brand knowledge in business-to-business markets: a qualitative study
Gupta, Suraksha; Melewar, T.C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-404
Persistent link: https://www.econbiz.de/10008423807
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Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.; Gupta, Suraksha; Czinkota, Michael - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10010133815
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10010133816
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The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 5-6, pp. 948
Persistent link: https://www.econbiz.de/10008077278
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The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 405-415
Persistent link: https://www.econbiz.de/10008099977
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The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4, pp. 405-415
Persistent link: https://www.econbiz.de/10008065381
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The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 6, pp. 948
Persistent link: https://www.econbiz.de/10008068092
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Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael; Melewar, T.C. - In: Journal of World Business 48 (2013) 3, pp. 287-296
Organisations offer products to consumers, buyers often question if the product or its production process are linked to the environmental, social or economic challenges being faced by mankind. Inquisitiveness of customers in this direction points towards an opportunity for marketers to create...
Persistent link: https://www.econbiz.de/10010679241