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Catalysing innovation for social impact : the role of social enterprises in the Indian sanitation sector
Ramani, Shyama V.; SadreGhazi, Shuan; Gupta, Suraksha - In: Technological forecasting & social change : an … 121 (2017), pp. 216-227
Persistent link: https://www.econbiz.de/10011889738
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Multinational enterprise and inclusive innovation at the bottom of the pyramid : a systematic literature review
Mortazavi, Sina; Laine, Igor; Quarshie, Anne; … - 2020
Persistent link: https://www.econbiz.de/10012126489
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei; Foroudi, Pantea; Gupta, Suraksha - In: Technological forecasting & social change : an … 145 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
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Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar; Irani, Zahir; Gupta, Suraksha; … - In: Industrial marketing management : the international … 86 (2020), pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
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Innovation in sustainability initiatives through reverse channels
Gupta, Suraksha; Czinkota, Michael R.; Ozdemir, Sena - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 233-243
Persistent link: https://www.econbiz.de/10012196298
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The role of technology advancement in managing business and establishing corporate brand image : conception, challenges, and commendation in logistics and transport sector
Rahman, Nor Aida Abdul; Melewar, T. C.; Foroudi, Pantea; … - In: Corporate Branding in Logistics and Transportation : …, (pp. 26-41). 2024
Persistent link: https://www.econbiz.de/10014536306
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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha; Melewar, T C; Bourlakis, Michael - In: Journal of general management 35 (2010) 4, pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
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EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10009890601
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Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10010133818