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Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L.K.; Chou, Mei Wen; Melewar, T.C. - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10008270460
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MNE executive insights into international advertising programme standardisation
Melewar, T.C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-366
Persistent link: https://www.econbiz.de/10008334829
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Nation branding and integrated marketing communications: an ASEAN perspective
Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-404
Persistent link: https://www.econbiz.de/10008435065
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"<IT>Geiz-ist-geil<-IT>" strategy: a three-company study
Bridges, K.; Melewar, T.C.; Otubanjo, B.Olutayo - In: Management decision : MD 45 (2007) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10007748623
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Shaping the research agenda for corporate branding: avenues for future research
Melewar, T.C.; Gotsi, Manto; Andriopoulos, Constantine - In: European journal of marketing : EJM 46 (2012) 5, pp. 600-609
Persistent link: https://www.econbiz.de/10009974226
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Segmentation and brand positioning for Islamic financial services
Muhamad, Rusnah; Melewar, T.C.; Alwi, Sharifah Faridah Syed - In: European journal of marketing : EJM 46 (2012) 7, pp. 900-922
Persistent link: https://www.econbiz.de/10009993579
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Branding in the Asian context: a Malaysian perspective
Alwi, Sharifah Faridah Syed; Melewar, T.C. - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 287-297
Persistent link: https://www.econbiz.de/10010093183
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Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339
Persistent link: https://www.econbiz.de/10010133820
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A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, Bang; Melewar, T.C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390
Persistent link: https://www.econbiz.de/10010139196
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The human values' lenses of country of origin images
Balabanis, George; Mueller, Rene; Melewar, T.C. - In: International marketing review 19 (2002) 6, pp. 582-610
Persistent link: https://www.econbiz.de/10006261146