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The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.; Fang, Eric; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
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Understanding retail managers' role in the sales of products and services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10003870382
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Channel relationship strategy
Arnold, Todd J.; Palmatier, Robert W. - In: Handbook of marketing strategy, (pp. 231-247). 2012
Persistent link: https://www.econbiz.de/10009530858
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10008259749
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Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10008889579
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
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If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric; Lee, Jongkuk; Palmatier, Robert W.; Han, … - In: Journal of marketing research : JMR 53 (2016) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
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Understanding the effects of plural marketing structures on alliance performance
Fang, Eric; Lee, Jongkuk; Palmatier, Robert W.; Guo, … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10011537824
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Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric; Li, Xiaoling; Huang, Minxue; Palmatier, … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011292872