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Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements

Wang, Yong; Mao, Luke Lunhua; Smith, Allison B. - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1759-1780

Persistent link: https://www.econbiz.de/10014443783

Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball

Maennig, Wolfgang; Mueller, Steffen Q. - In: International journal of sport finance 17 (2022) 4, pp. 230-244

Persistent link: https://www.econbiz.de/10013465211

A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans

Monaghan, Daniel; League, Daniel Read - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10013532052

Stadium attendance demand research : a scoping review

Schreyer, Dominik; Ansari, Payam - In: Journal of sports economics 23 (2022) 6, pp. 749-788

Persistent link: https://www.econbiz.de/10013392113

The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more specifically to examine the impact of Team Achievement, Sponsor Recognition and Sponsor Altruism on two major behavioural outcomes, fans' purchase intention and word of mouth...

Persistent link: https://www.econbiz.de/10011515949

Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services

Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246

Persistent link: https://www.econbiz.de/10012504411

Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery

Burmann, Christoph; Ulbricht, Anna Maleen; Schade, Michael - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 93-105). 2014

Persistent link: https://www.econbiz.de/10010354130

Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10010234358

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208

Persistent link: https://www.econbiz.de/10012697127

Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147