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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick; Hwang, Hansol; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
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An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik; Schnittka, Oliver; Völckner, Franziska - In: Quantitative marketing and marketing management : …, (pp. 517-530). 2012
Persistent link: https://www.econbiz.de/10009621551
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Event-Marketing im Sport
Nufer, Gerd; Bühler, André - In: Marketing im Sport : Grundlagen und Trends des modernen …, (pp. 293-322). 2013
Persistent link: https://www.econbiz.de/10009705014
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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A comparison of spectators' and franchise staffs' perceptions on the effectiveness of the marketing techniques adopted by the Super Basketball League in Taiwan
Chen, Steve; Dick, Ronald; Dongfang, Chie-der; Teng, Pi-yun - In: International journal of entrepreneurship and small business 7 (2009) 4, pp. 466-477
Persistent link: https://www.econbiz.de/10003866585
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Minor league baseball : exploring the growing interest in outsourced sport marketing
Burden, Willie; Li, Ming - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 139-149
Persistent link: https://www.econbiz.de/10003897729
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Leistung, Identifikation oder die Unsicherheit über den Spielausgang – was zählt wirklich? : relevante Einflussfaktoren auf die Zuschauerzahlen in der Basketball-Bundesliga
Geyer, Hannah - 2010
Medien sowie Vertreter des Deutschen Basketball-Bundes kritisieren immer wieder die gerin-gen Einsatzzeiten deutscher Spieler in der Basketball-Bundesliga und die daraus resultieren-den mangelnden Identifikationsmöglichkeiten der Zuschauer mit den Spielern. Der Artikel analysiert daher...
Persistent link: https://www.econbiz.de/10008698109
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Public relations and communication in Sport
Hopwood, Maria - In: Sport public relations and communication, (pp. 13-32). 2010
Persistent link: https://www.econbiz.de/10003948959
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Sport marketing public relations
Hopwood, Maria - In: Sport public relations and communication, (pp. 55-68). 2010
Persistent link: https://www.econbiz.de/10003948985