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Drivers of peak sales for phar...
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Consumer behaviour
81
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81
Relationship marketing
64
Beziehungsmarketing
63
Theory
49
Theorie
48
Marketing
42
Marketingmanagement
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English
306
Undetermined
162
German
51
Dutch
4
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Verhoef, Peter C.
226
Leeflang, Peter
110
Fischer, Marc
104
Leeflang, Peter S. H.
36
Verhoef, Peter
32
Bauer, Hans H.
26
Franses, Philip Hans
25
Bijmolt, Tammo H. A.
23
Sloot, Laurens M.
23
Donkers, Bas
21
Doorn, Jenny van
20
Wieringa, Jaap E.
20
Leeflang, P. S. H.
17
Wittink, Dick R.
16
Lemon, Katherine N.
13
Dorotic, Matilda
11
Gensler, Sonja
11
Langerak, Fred
11
Albers, Sönke
10
Neslin, Scott A.
9
Prins, Remco
9
Reuyl, Jan C.
9
Bijmolt, Tammo H.A.
8
Clement, Michel
8
Krafft, Manfred
8
Fok, Dennis
7
Koerts, J.
7
Leeflang, Pieter S. H.
7
Heerde, Harald J. van
6
Hoekstra, Janita Cornelia
6
Hoekstra, Janny C.
6
Konuş, Umut
6
Leeflang, Peter S.H.
6
Naert, Philippe A.
6
Pauwels, Koen H.
6
Stremersch, Stefan
6
Wedel, Michel
6
Wiesel, Thorsten
6
Andrews, Rick L.
5
Currim, Imran S.
5
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
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9
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1
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1
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1
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Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
1
Rijksuniversiteit Groningen
1
Springer Fachmedien Wiesbaden
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
19
MSI reports : working paper series
18
Journal of marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of business economics : JBE
10
Journal of marketing research : JMR
9
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Die Betriebswirtschaft : DBW
6
Journal of business research : JBR
6
Maandblad voor accountancy en bedrijfseconomie : MAB
6
Marketing : journal of research and management
6
Marketing Letters
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Marketing letters : a journal of research in marketing
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
5
Applied economics
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
4
International series in quantitative marketing
4
Journal of service research : JSR
4
Marketing Science
4
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
Schmalenbach business review : sbr
4
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
ERIM Report Series Reference
3
European Journal of Marketing
3
European management journal
3
Foundations and trends in marketing : FTMKT
3
Interfaces : the INFORMS journal on the practice of operations research
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Rotterdam Institute for Business Economic Studies
3
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ECONIS (ZBW)
339
OLC EcoSci
101
RePEc
56
USB Cologne (EcoSocSci)
22
Other ZBW resources
3
EconStor
1
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1
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
2
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
3
Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.
;
Leeflang, Peter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
Saved in:
4
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
5
Accountability as a main ingredient of getting marketing back in the board room
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 26-32
Persistent link: https://www.econbiz.de/10009153348
Saved in:
6
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
7
A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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8
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
9
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
Saved in:
10
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
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