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Harvard business review on marketing
2002
Persistent link: https://www.econbiz.de/10004747673
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Marketing for dummies
Smith, N. C.; Hiam, Alexander - 2006
Persistent link: https://www.econbiz.de/10004816170
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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10004817061
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Analysis for marketing planning
Lehmann, Donald R. - 2005 - 6. ed.
Persistent link: https://www.econbiz.de/10004817407
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Management of marketing
Lancaster, Geoffrey; Reynolds, Paul - 2005
Persistent link: https://www.econbiz.de/10004817408
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The ten-minute marketer's secret formula : a shortcut to extraordinary profits using neighbourhood marketing
Feltenstein, Tom - 2004
Persistent link: https://www.econbiz.de/10004817409
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Marketing strategy : a decision-focused approach
Walker, Orville C. (contributor) - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10004825025
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Marketing planning : principles into practice
Wood, Marian Burk - 2004
Persistent link: https://www.econbiz.de/10004797903
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Marketing for dummies
Hiam, Alexander - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004797904
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The culting of the brands : when customers become true believers
Atkin, Douglas - 2004
Persistent link: https://www.econbiz.de/10004799700