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Interessentenmanagement
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Strategisches Management
40,304
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34,034
Relationship marketing
26,267
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25,593
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9,357
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5,394
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5,003
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4,019
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4,006
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3,921
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3,734
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3,213
Marketingmanagement
3,033
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3,033
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3,011
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2,983
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2,981
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2,922
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2,882
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2,875
Innovation management
2,802
Multinationales Unternehmen
2,607
Lieferantenmanagement
2,585
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2,583
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2,562
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2,549
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2,413
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2,359
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2,315
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Bruhn, Manfred
151
Homburg, Christian
139
Kumar, V.
83
Hitt, Michael A.
80
Hinterhuber, Hans H.
72
Rugman, Alan M.
71
Huber, Frank
64
Matzler, Kurt
60
Keuper, Frank
58
Müller-Stewens, Günter
58
Verbeke, Alain
58
Verhoef, Peter C.
58
Foss, Nicolai J.
55
Han, Heesup
54
Wiedmann, Klaus-Peter
54
Herrmann, Andreas
53
Smith, Alan D.
53
Whittington, Richard
52
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Krafft, Manfred
51
Vrontis, Demetris
50
Buckley, Peter J.
49
Piller, Frank T.
49
Teece, David J.
49
Kraus, Sascha
48
Henry, Craig
47
Stauss, Bernd
46
Becker, Wolfgang
45
Meffert, Heribert
45
Palmatier, Robert W.
45
Tomczak, Torsten
45
Wildemann, Horst
45
Mintzberg, Henry
44
Grünig, Rudolf
43
Stock-Homburg, Ruth
43
Johnson, Gerry
42
Ratten, Vanessa
42
Svensson, Göran
42
Weber, Jürgen
42
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Springer Fachmedien Wiesbaden
297
National Bureau of Economic Research
118
IGI Global
68
Edward Elgar Publishing
58
Verlag Dr. Kovač
47
Springer-Verlag GmbH
46
Haufe-Lexware GmbH & Co. KG
38
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
37
Books on Demand GmbH <Norderstedt>
35
Harvard Graduate School of Business Administration
30
De Gruyter Oldenbourg
23
Information Resources Management Association
23
OECD
21
Campus Verlag
20
Verlag Franz Vahlen
20
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Université Paris-Dauphine (Paris IX)
19
W. Kohlhammer GmbH
19
Eric Cuvillier <Firma>
17
Harvard Business Review Press
17
Springer International Publishing
16
Wiley-VCH
16
Erich-Schmidt-Verlag
14
Manchester Business School
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Nomos Verlagsgesellschaft
14
RWTH Aachen
14
Shaker Verlag
14
Walter de Gruyter GmbH & Co. KG
14
AMACOM
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American Marketing Association
13
Helmut-Schmidt-Universität
13
NetLibrary, Inc
12
Springer Gabler <Firma>
11
UVK Verlagsgesellschaft mbH
11
World Bank
11
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10
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10
Universität St. Gallen
10
Arthur D. Little International Inc. <Wiesbaden>
9
Bundesverband Materialwirtschaft, Einkauf und Logistik
9
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SpringerLink / Bücher
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Journal of business research : JBR
934
Journal of retailing and consumer services
599
Industrial marketing management : the international journal for industrial and high-tech firms
542
International journal of hospitality management
347
Springer eBook Collection
325
Gabler Edition Wissenschaft
263
Strategic management journal
262
Technological forecasting & social change : an international journal
231
The journal of services marketing
229
The journal of business & industrial marketing
224
Journal of strategic marketing
208
The service industries journal
206
Journal of the Academy of Marketing Science
199
Harvard business review : HBR
193
Europäische Hochschulschriften / 5
192
Long range planning : LRP ; international journal of strategic management
189
Harvard-Business-Manager : das Wissen der Besten
183
Springer eBook Collection / Business and Economics
171
Business horizons
169
International journal of electronic customer relationship management : IJECRM
155
Journal of business strategy
148
Management decision : MD
148
International journal of production economics
145
Cogent business & management
144
Strategy & leadership : a publication of Strategic Leadership Forum
140
International journal of contemporary hospitality management
138
Journal of business ethics : JOBE
138
Tourism management : research, policies, practice
135
Journal of marketing
133
Business strategy and the environment
130
Journal of strategy and management
130
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Journal of hospitality marketing & management
127
Working paper / National Bureau of Economic Research, Inc.
125
Journal of service research : JSR
123
Journal of travel and tourism marketing
123
Premier reference source
121
European Journal of Marketing
120
Marketing intelligence & planning
120
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ECONIS (ZBW)
64,523
USB Cologne (EcoSocSci)
5,012
Other ZBW resources
1,633
RePEc
824
EconStor
350
USB Cologne (business full texts)
210
BASE
133
OLC EcoSci
83
ArchiDok
6
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Showing
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21
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Hippner, Hajo
(
ed.
);
Hubrich, Beate
(
ed.
); …
-
2011
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008858215
Saved in:
22
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
23
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
24
The role of customer online review in the buying decision process of a digital tourism product : a conceptual framework
Permatasari, A.
;
Mapuasari, S. A.
;
Yuliana, E.
;
Ahmad, N. F.
- In:
Digital economy for customer benefit and business …
,
(pp. 20-25)
.
2020
Persistent link: https://www.econbiz.de/10012227462
Saved in:
25
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
26
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
27
Precommitment-based pricing
Berger, Katja L.
;
Schamp, Christina
;
Heitmann, Mark
; …
-
2021
Persistent link: https://www.econbiz.de/10012605689
Saved in:
28
Investigating the moderated mediation effect on customer relationship management and customer acquisition
Das, Subhasish
;
Mishra, Manit
;
Mohanty, Prasanta Kumar
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10012253357
Saved in:
29
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
30
Estimating network effects in two-sided markets
Hinz, Oliver
;
Otter, Thomas
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
37
(
2020
)
1
,
pp. 12-38
Persistent link: https://www.econbiz.de/10012198682
Saved in:
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