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How personal nostalgia influen...
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Consumer behaviour
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Advertising
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Ford, John B.
141
Merchant, Altaf
46
Rose, Gregory
35
LaTour, Michael S.
15
West, Douglas C.
10
Honeycutt, Earl D.
9
Rose, Gregory M.
9
Honeycutt Jr, Earl D.
8
Orth, Ulrich R.
8
Sargeant, Adrian
8
Shoham, Aviv
8
Jain, Varsha
6
Karande, Kiran
6
Mottner, Sandra
6
Bakir, Aysen
5
Ford, John
4
Ibrahim, Essam
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Owens, Margaret
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Rose, Mei
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Thelen, Shawn
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Vitell, Scott J.
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Bezbaruah, Subhalakshmi
3
Clarke III, Irvine
3
Clarke, Irvine
3
Gentina, Elodie
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Karande, Kiran W.
3
Limon, Yonca
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Lyytinen, Kalle
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Neill, Stern
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Pecot, Fabien
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Purwanegara, Mustika Sufiati
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Seifert, Bruce M.
3
Straub, Detmar W.
3
Berry, Christopher
2
Blodgett, Jeffrey G.
2
Burton, Scot
2
Case, F. Mark
2
Choi, Sunmee
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Journal of advertising research
33
Journal of business research : JBR
25
International marketing review
16
International Marketing Review
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of nonprofit and voluntary sector marketing
7
Journal of Business Research
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing theory and practice
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of Services Marketing
3
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American business review
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Arts marketing : an international journal ; AM
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Organizations and markets in emerging economies
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Global information systems : the implications of culture for IS management
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HEC Paris research paper series
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Handbook of organizational culture and climate
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Information systems outsourcing : the era of digital transformation
1
International Journal of Contemporary Hospitality Management
1
International enterprises and global information technologies : advancing management practices
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International journal of advertising : the review of marketing communications
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
111
OLC EcoSci
58
Other ZBW resources
18
RePEc
13
USB Cologne (EcoSocSci)
1
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11
Is old gold? : how heritage "sells" the university to prospective students : the impact of a measure of brand heritage on attitudes toward the university
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10011756648
Saved in:
12
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
13
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
14
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Saved in:
15
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Saved in:
16
Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
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17
"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
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18
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
19
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
20
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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