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The significance of trust and...
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China
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Wang, Cheng Lu
108
Barnes, Bradley R.
97
Lu Wang, Cheng
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Berger, Ron
13
He, Jiaxun
12
Lin, Xiaohua
11
Siu, Noel Y.M.
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Yen, Dorothy A.
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Yu, Qionglei
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Li, Dongjin
9
Herstein, Ram
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Jiang, Ying
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Lowe, Ben
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Niu, Yongge
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Pham, Thi Song Hanh
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Palihawadana, Dayananda
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Shi, Yizheng
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Siu, Noel Y. M.
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Zhou, Lianxi
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Ashnai, Bahar
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Berthon, Pierre R.
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Browe, Christopher
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Chakrabarti, Ronika
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Huang, Pei-how
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3
Katsikeas, Constantine S.
3
Kouchtch, Sergei
3
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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International Marketing Review
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Brand management in emerging markets : theories and practice
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Cross cultural management : an international journal
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ECONIS (ZBW)
115
OLC EcoSci
48
Other ZBW resources
43
RePEc
8
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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y.M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-824
Persistent link: https://www.econbiz.de/10008135882
Saved in:
2
Exploring cosmetics advertising in southern China: An investigation of Hong Kong and Shenzhen
Barnes, Bradley R.
;
Siu, Noel Y.M.
;
Yu, Qionglei
;
Chan, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 369-394
Persistent link: https://www.econbiz.de/10008254085
Saved in:
3
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y. M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
Saved in:
4
The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
Saved in:
5
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
Saved in:
6
Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu
;
Li, Dongjin
;
Barnes, Bradley R.
;
Ahn, …
- In:
International business review : the official journal of …
21
(
2012
)
6
,
pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
Saved in:
7
The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu
;
Shi, Yizheng
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
Saved in:
8
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
9
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
10
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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