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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City
Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97
Persistent link: https://www.econbiz.de/10010209766
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The impact of perceived hidden inflation on service quality-customer brand loyalty : mobile phone service in Taiwan
Liu, Sheng-Wen - In: International journal of strategic change management : IJSCM 7 (2018) 2, pp. 160-173
Persistent link: https://www.econbiz.de/10012252155
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita; Verma, Pranay - In: Journal of strategic marketing 32 (2024) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
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The relationship between brand equity and brand loyalty for generation y consumers
Dakrory, Mona I. - In: Economics & finance notes 6 (2017) 2, pp. 151-169
Persistent link: https://www.econbiz.de/10011980055
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The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani; Srivastava, Mala - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
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Antecedents and consequences of mobile usability : linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Lee, Dongwon; Moon, Junghoon; Kim, Yong Jin; Yi, Mun Y. - In: Information & management : the internat. journal of … 52 (2015) 3, pp. 295-304
Persistent link: https://www.econbiz.de/10010515272
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A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers
Farzana Quoquab; Norjaya Mohd. Yasin; Rozhan Abu Dardak - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 250-271
Persistent link: https://www.econbiz.de/10010349420
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Brand perception
Möller, Jana - 2013
Persistent link: https://www.econbiz.de/10010343792