Objective – Experiential Marketing may have a positive effect on both the formation of customer value and in the generation of profits for a company.Methodology/Technique – This study examines the calculation of the Net Marketing Contribution Margin (NMCM) in achieving a company's return....

Brands are particularly important in the services sector, since customers buying services encounter more complex problems than in other sectors. In order to, the aim of current paper is Analysis the Relation between Marketing Mix Elements and Brand equity from the customer's perspective in Eram...