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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Customer retention in the automotive industry : an economic analysis
Weißenberger, Barbara E. - In: Customer retention in the automotive industry : …, (pp. 317-348). 1997
Persistent link: https://www.econbiz.de/10001299159
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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.; Brink, Kyle E. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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The influence of the marketing mix (product, price, promotion, place, process, entrepreneurs and physical evidence) to customer satisfaction and loyalty in buying shredded beef in...
Marhaeni; Fanani, Zaenal; Budi Hartono; Nugroho, Bambang Ali - In: International journal of economic research 12 (2015) 1, pp. 205-217
Persistent link: https://www.econbiz.de/10011419759
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Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der; Lugt, Remko van der; Lille, … - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
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Selection of customers for marketing campaign as a multi-criteria problem
Trzaskalik, Tadeusz; Jarek, Slawomir - In: Fuzzy optimization and multi-criteria decision making …, (pp. 72-96). 2016
Persistent link: https://www.econbiz.de/10011478569
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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859