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Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun; Campbell, William Keith - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun; Choi, Sejung Marina - In: Psychology & marketing 27 (2010) 11, pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
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Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
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The role of spokes-avatars' personalities in brand communication in 3D virtual environments
Jin, Seung-a Annie; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 317-327
Persistent link: https://www.econbiz.de/10003971171
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Effects of brand personality on brand trust and brand affect
Sung, Yongjun; Kim, Jooyoung - In: Psychology & marketing 27 (2010) 7, pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico; Sung, Yongjun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Increasing power and preventing pain : the moderating role of self-construal in advertising message framing
Sung, Yongjun; Choi, Sejung Marina - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10009009160
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A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin; Sung, Yongjun - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 414-424
Persistent link: https://www.econbiz.de/10009511232