Narrow search
Showing 21 - 30 of 70
Cover Image
Brand personality dimensions in China
Chu, Shu-chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
Cover Image
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun; Choi, Sejung Marina; Ahn, Hongmin; Song, … - In: Psychology & marketing 32 (2015) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Cover Image
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Cover Image
Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo; Sung, Yongjun - In: Psychology & marketing 30 (2013) 12, pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
Cover Image
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Cover Image
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin; Sung, Yongjun; Drumwright, Minette E. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Cover Image
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Cover Image
The interplay of culture and situational cues in consumers' brand evaluation
Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih-Syuan - In: International journal of consumer studies 36 (2012) 6, pp. 696-701
Persistent link: https://www.econbiz.de/10009675262
Cover Image
Cross-cultural challenges in product placement
Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Cover Image
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook; Kim, Eunice; Sung, Yongjun; Yoo, Chan Yun - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 657-680
Persistent link: https://www.econbiz.de/10010466400