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Milne, George R.
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Swani, Kunal
12
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6
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8
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5
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ECONIS (ZBW)
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BASE
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41
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
42
Time benders : a model of subjective aging in aging adults
Agogo, David
;
Milne, George R.
;
Schewe, Charles D.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10010472666
Saved in:
43
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
44
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
45
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
46
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
47
Mindful consumption : three consumer segment views
Milne, George R.
;
Ordenes, Francisco Villarroel
; …
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10012253907
Saved in:
48
Optimizing the future of innovative technologies and infinite data : editorial
Walker, Kristen L.
;
Milne, George R.
;
Weinberg, Bruce D.
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10012534255
Saved in:
49
Special issue: marketing and public policy in a technology-integrated society
Walker, Kristen L.
(
ed.
);
Milne, George R.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012534366
Saved in:
50
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
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