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The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi; Pino, Giovanni; Frangipane, Daniela - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
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Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare; Guido, Gianluigi - In: Journal of fashion marketing and management 15 (2011) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
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Externalised vs internationalised consumption of luxury goods : propositions and implications for luxury retail marketing
Amatulli, Cesare; Guido, Gianluigi - In: The international review of retail, distribution and … 22 (2012) 2, pp. 189-207
Persistent link: https://www.econbiz.de/10009548105
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Determinants of regular and occasional consumers' intentions to buy organic food
Pino, Giovanni; Peluso, Alessandro M.; Guido, Gianluigi - In: Journal of consumer affairs : official publication of … 46 (2012) 1, pp. 157-169
Persistent link: https://www.econbiz.de/10009535138
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Nature and antecedents of a marketing approach according to Italian SME entrepreneurs : a structural equation modeling approach
Guido, Gianluigi; Marcati, Alberto; Peluso, Alessandro M. - In: International journal of entrepreneurial behaviour & … 17 (2011) 3/4, pp. 342-360
Persistent link: https://www.econbiz.de/10009239339
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Effects of geographical university names on users' perceptions
Peluso, Alessandro M.; Guido, Gianluigi - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
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Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi; Peluso, Allesandro M. - In: The journal of brand management : an international journal 22 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
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Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
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Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
Guido, Gianluigi; Peluso, Alessandro M.; Prete, M. Irene; … - In: Customer-centric marketing strategies : tools for …, (pp. 435-452). 2013
Persistent link: https://www.econbiz.de/10009669509
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Lo sviluppo sostenibile : ambiente, risorse, innovazione, qualità ; scritti in memoria di Michela Specchiarello
Guido, Gianluigi (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10010362337