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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques; Guedes, Francisco … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
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The wisdom of amateur crowds : evidence from an online community of sports tipsters
Brown, Alasdair; Reade, J. James - In: European journal of operational research : EJOR 272 (2019) 3, pp. 1073-1081
Persistent link: https://www.econbiz.de/10011942745
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Sport team brand-equity index : a new measurement
Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10011761673
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Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da; Las Casas, Alexandre Luzzi - In: The marketing review 17 (2017) 4, pp. 409-426
Persistent link: https://www.econbiz.de/10011861371