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Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia; Castaño, Raquel; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
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Signaling status with luxury goods : the role of brand prominence
Han, Young Jee; Nunes, Joseph C.; Drèze, Xavier - In: Journal of marketing 74 (2010) 4, pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
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Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie : eine Imagefrage
Iperen, Rudolf-Jan van - In: Kooperation und Effizienz in der …, (pp. 133-148). 2008
Persistent link: https://www.econbiz.de/10003700669
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Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang; Li, Jianyao; Mizerski, Dick; Soh, Huangting - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
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When counterfeits raise the appeal of luxury brands
Romani, Simona; Gistri, Giacomo; Pace, Stefano - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
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An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan; Kamal, Sara - In: Breaking new ground in theory and practice, (pp. 181-192). 2011
Persistent link: https://www.econbiz.de/10009380022
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Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman; Chen, Annie Huiling - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
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Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
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Attitudes and purchase intention towards counterfeiting luxurious fashion products in Vietnam
Nguyen Minh Ha; Huynh Luong Tam - In: International journal of economics and finance 7 (2015) 11, pp. 207-221
Persistent link: https://www.econbiz.de/10011401454
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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857