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Design thinking : integrating innovation, customer experience and brand value

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Erfolgsfaktoren im Innovationsmanagement : eine empirische Betrachtung aus Hersteller- und Anwendersicht

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The creation of novel and marketable service ideas

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Users as sources of radical service innovation : a closer look into opportunities for integrating service lead users in service development

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Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen : eine vergleichende Studie

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Service provider - customer interactions : key to success of innovative services

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The majority of service providers have recognized the need to develop innovative services that meet sophisticated … customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and … products rather than services. However, research in service related innovation activities is highly rewarding, as the service …