This paper aims at the delimitation of the concept of social marketing, with a special emphasis on priority products for the weakest sections of society in rural India. It also aims to show that there is a wide and unexplored scope for potential synergies between private and public institutions,...

Raising a new-born child involves not only financial resources, but also time investment from the parents. A time constraint can affect important decisions made by parents at the early stages of an infant's life. One form of investment that is particularly important is vaccinating an infant. We...