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The influence of redemption ti...
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"History doesn't repeat itself, but it often rhymes." Anonymous (1970)
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Roehm, Michelle L.
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Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies
Roehm, Harper A.
;
Roehm, Michelle L.
- In:
Journal of Consumer Behaviour
18
(
2019
)
4
,
pp. 283-290
Persistent link: https://www.econbiz.de/10012081495
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2
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
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3
The relationship between FSI advertising style and coupon redemption
Roehm, Harper A.
;
Roehm, Michelle L.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10003549594
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4
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
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5
Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
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6
The relationship between packaging uniformity and variety seeking
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10008760273
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7
The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
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8
Plugs versus placements: A comparison of alternatives for within-program brand exposure
Roehm, Michelle L.
;
Roehm, Harper A.
;
Boone, Derrick S.
- In:
Psychology & marketing
21
(
2004
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10006965460
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9
PROFILE - SPC Enhances ABC - Activity-based costing is a widely accepted cost management tool with documented benefits, but there is great potential for managers to misuse ABC info...
Crance, Joseph
;
Castellano, Joseph
;
Roehm, Harper A.
- In:
Industrial management : the magazine for better …
43
(
2001
)
6
,
pp. 27-33
Persistent link: https://www.econbiz.de/10006270573
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10
MINICOMPANIES: THE NEXT GENERATION OF EMPLOYEE EMPOWERMENT
Castellano, Joseph F.
;
Klein, Donald
;
Roehm, Harper A.
- In:
Management accounting
79
(
1998
)
9
,
pp. 22-31
Persistent link: https://www.econbiz.de/10006393810
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