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Marketing theory
50
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20
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16
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13
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Hunt, Shelby D.
217
Madhavaram, Sreedhar
21
Arnett, Dennis B.
15
Sheth, Jagdish N.
11
Chonko, Lawrence B.
8
Nevin, John R.
7
Hatfield, Hunter N.
6
Morgan, Robert M.
6
Bicen, Pelin
5
Davis, Donna F.
5
Brasel, S. Adam
4
Campbell, Colin
4
Schlegelmilch, Bodo B.
4
Varadarajan, Rajan
4
Vitell, Scott J.
4
Hansen, Jared M.
3
Wilcox, James B.
3
Barney, Jay B.
2
Blois, Keith J.
2
Brashear, Thomas
2
Derozier, Caroline
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Duhan, Dale F.
2
Ehret, Michael
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Hopkinson, Gilian C.
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Jaworski, Bernard J.
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Jones, D. G. Brian
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Morgan, Robert E.
2
Muncy, James A.
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Ray, Nina M.
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2
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1
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AMS review : official publication of the Academy of Marketing Science
25
Journal of marketing
15
Journal of marketing management : MM
11
Legends in marketing
11
Journal of business research : JBR
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of the Academy of Marketing Science
8
Journal of Business Research
7
The journal of business & industrial marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Business & Industrial Marketing
5
Journal of historical research in marketing
5
The journal of supply chain management : a global review of purchasing and supply
5
Contemporary Economics
4
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of retailing
4
Journal of Historical Research in Marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
Contemporary economics
2
Franchising : an international perspective
2
Journal of economic issues : jei
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Marketing for a new century
2
Marketing theory
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Review of marketing research
2
Academy of Management journal : AMJ
1
Business & the contemporary world
1
Business Horizons
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Developmental challenges in marketing research
1
Does marketing need reform? : fresh perspectives on the future
1
Eastern Economic Journal
1
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ECONIS (ZBW)
123
OLC EcoSci
62
Other ZBW resources
13
RePEc
12
USB Cologne (EcoSocSci)
5
EconStor
2
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21
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
22
Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 95-98
Persistent link: https://www.econbiz.de/10009679346
Saved in:
23
Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 72-84
Persistent link: https://www.econbiz.de/10009679350
Saved in:
24
Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10008909613
Saved in:
25
The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10008935193
Saved in:
26
Explicating the inductive realist model of theory generation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 20-27
Persistent link: https://www.econbiz.de/10011294204
Saved in:
27
Experimental determinants of franchise success
Hunt, Shelby D.
- In:
Journal of economics & business
26
(
1973
)
1
,
pp. 81-83
Persistent link: https://www.econbiz.de/10003050061
Saved in:
28
Franchising : promises, problems, prospects
Hunt, Shelby D.
- In:
Journal of retailing
53
(
1977
)
3
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003050063
Saved in:
29
General theories and the fundamental explananda of marketing
Hunt, Shelby D.
- In:
Journal of marketing
47
(
1983
)
4
,
pp. 9-17
Persistent link: https://www.econbiz.de/10003050065
Saved in:
30
The nature and scope of marketing
Hunt, Shelby D.
- In:
Journal of marketing
40
(
1976
)
3
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003050068
Saved in:
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