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The impact of market orientati...
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Martínez-Ruiz, María Pilar
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Izquierdo-Yusta, Alicia
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González-Benito, Óscar
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Torrent-Sellens, Joan
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Álvarez-Herranz, Agustín
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Mollá Descals, Alejandro
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Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
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Journal of historical research in marketing
4
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ECONIS (ZBW)
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Customer satisfaction's key factors in Spanish grocery stores : evidence from hypermarkets and supermarkets
Martínez-Ruiz, María Pilar
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 278-285
Persistent link: https://www.econbiz.de/10003989688
Saved in:
2
The effects of the current economic situation on customer satisfaction and retail patronage behaviour
Martínez-Ruiz, María Pilar
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Total quality management & business excellence : an …
23
(
2012
)
11
,
pp. 1207-1225
Persistent link: https://www.econbiz.de/10009687551
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3
A multidimensional analysis of the information sources construct and its relevance for destination image formation
Llodrà-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 319-328
Persistent link: https://www.econbiz.de/10010508384
Saved in:
4
Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
International journal of quality and service sciences
7
(
2015
)
4
,
pp. 458-482
Persistent link: https://www.econbiz.de/10011448239
Saved in:
5
Marketing 4.0 : enhancing consumer-brand engagement through big data analysis
Jiménez-Zarco, Ana Isabel
;
Rospigliosi, asher
; …
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 93-117)
.
2017
Persistent link: https://www.econbiz.de/10011647107
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6
Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel
;
Jiménez-Zarco, Ana Isabel
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
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7
Studying customer experience and retention using applied data science and artificial intelligence
Méndez-Aparicio, M. Dolores
;
Pilar Martínez-Ruiz, María
-
2021
Persistent link: https://www.econbiz.de/10013285627
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8
La influencia de la percepción del directivo en el resultado de la innovación : evidencias encontradas en España : some evidence obtained in Spain
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruíz, Maria Pilar
; …
- In:
Universia business review : revista trimestral de …
31
(
2011
),
pp. 184-203
Persistent link: https://www.econbiz.de/10009305286
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9
Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
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10
When responsible production and consumption matter : the case of Danone
Izquierdo-Yusta, Alicia
;
Méndez-Aparicio, M. Dolores
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 199-211)
.
2023
Persistent link: https://www.econbiz.de/10014320703
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