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Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
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Adaptive design techniques for complex choice-based conjoint experiments : demonstrating the need to consider dynamic effects
Eggers, Felix - In: Marketing : journal of research and management 4 (2008) 2, pp. 67-75
Persistent link: https://www.econbiz.de/10003779055
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Der Preis einer Stadt: wie viel ein Spreewald im Kampf um Talente wert ist
Eggers, Felix; Farsky, Mario; Zenker, Sebastian - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 1, pp. 49-52
Persistent link: https://www.econbiz.de/10003812163
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Titelblattoptimierung bei Zeitschriften mit Hilfe der Choice-based Conjoint-Analyse
Hoffmann, Sascha; Eggers, Felix; Fantapié Altobelli, … - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 7 (2010) 3, pp. 18-25
Persistent link: https://www.econbiz.de/10008659738
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Music for free? : how free ad-funded downloads affect consumer choice
Papies, Dominik; Eggers, Felix; Wlömert, Nils - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 777-794
Persistent link: https://www.econbiz.de/10009381717
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Where have all the flowers gone? : forecasting green trends in the automobile industry with a choice-based conjoint adoption model
Eggers, Felix; Eggers, Fabian - In: Technological forecasting & social change : an … 78 (2011) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10009303070
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Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils; Eggers, Felix - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
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Accepting or fighting unlicensed usage : can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
Burmester, Alexa B.; Eggers, Felix; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 343-356
Persistent link: https://www.econbiz.de/10011527106
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Distance and perceptions of risk in internationalization decisions
Kraus, Sascha; Ambos, Tina C.; Eggers, Felix; Cesinger, … - In: Journal of business research : JBR 68 (2015) 7, pp. 1501-1505
Persistent link: https://www.econbiz.de/10011297906
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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix; Eggers, Fabian - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10013184269