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Persistent link: https://www.econbiz.de/10008720136

Customer participation in the service process : a model and research propositions

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Customer participation in the service process : a model and research propositions

Uzkurt, Cevahir - In: International journal of services and operations management 6 (2010) 1, pp. 17-37

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The Analysis of the Knowledge Management Infrastructure in Business Strategy Formulation

Ipcioglu, Isa; Erdogan, B. Zafer - In: Anadolu University Journal of Social Sciences 5 (2005) 2, pp. 89-112

Nowadays, since knowledge has become both the most important strategic re- source and production factor, it is one of the critical success factors of strategy formulati- on. In order to reach their objectives, companies need to manage knowledge successfully. The companies, which manage knowledge...

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Religion and perceptions of the regulation of controversial advertising

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International celebrities: worldwide surrogate salesforce?

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Endorsement practice : how agencies select spokespeople

Erdogan, B. Zafer; Drollinger, Tanya - In: Journal of advertising research 48 (2008) 4, pp. 573-582

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Offensiveness of advertising with violent image appeal : a cross-cultural study

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Special issue: Controversial advertising

Erdogan, B. Zafer (contributor) - 2008

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Antecedents and measurement of brand commitment and behavioural loyalty

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