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The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885655
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Twitter marketing : an hour a day
Thomases, Hollis - 2010 - 1. ed.
"Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning...
Persistent link: https://www.econbiz.de/10003874954
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The new community rules : marketing on the social web
Weinberg, Tamar - 2009 - 1. ed.
1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media … mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to …
Persistent link: https://www.econbiz.de/10008760591
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Networks in marketing
Iacobucci, Dawn (contributor) - 1996 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013208043
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Social networks and their economics : influencing consumer choice
Birke, Daniel - 2013
Persistent link: https://www.econbiz.de/10010190966
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011631733
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology … Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where …
Persistent link: https://www.econbiz.de/10011617754
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Net-Geflüster : kreatives Netzwerk-Marketing oder wie man aus Geheimtipps Megaseller macht
Rosen, Emanuel - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004608575
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Marken im Szenesport : die Rolle und Strategien kommerzieller Akteure
Spale, Cyrill - 2015
Persistent link: https://www.econbiz.de/10010493103