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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Tsai, Wan-hsiu Sunny - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
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Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein; Bauwens, Joke - In: European journal of marketing 57 (2023) 4, pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana; Soltan, Khaled - In: Journal of marketing communications 24 (2018) 6, pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
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Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun - In: Journal of marketing communications 18 (2012) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
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Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn; Mabry-Flynn, Amanda - In: Journal of advertising research 56 (2016) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
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Mystifying homosexuality : representations of gays and lesbians in advertising
Mikkonen, Ilona - In: Marketing theory 16 (2016) 3, pp. 414-417
Persistent link: https://www.econbiz.de/10011613631
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Lesbians' assessments of gay advertising in France : not necessarily a case of "La Vie en Rose?"
Descubes, Irena; McNamara, Tom; Bryson, Douglas - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 639-663
Persistent link: https://www.econbiz.de/10011934604
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Country report Non-discrimination : The Netherlands 2015 ; Including summaries in English, French and German
Holtmaat, Riki - 2015
Persistent link: https://www.econbiz.de/10011624845